2025 Makeup Trend Report

It’s OFFICIAL!!! The Clean Girl Aesthetic has gone bye-bye and the no-makeup makeup trend is fading into the background. Trending colors in fashion have join forces in the makeup world, dewy-skin is becoming more refined, and we’re leaning into the lived-in 90’s aesthetic in more ways than one. Don’t worry though, you won’t have to change up your entire makeup routine with these trends.

Here are my TOP 3 picks for trending makeup looks in 2025:

METALLIC ACCENTS

1. Metallic Accents: The easiest way to amplify your makeup this year! Metallic accents are having a moment in gold, silver, bronze and even iridescent shades. Add a wash of shimmer across your lids, a metallic winged liner or a dab of shimmer on your lips topped with an iridescent gloss! Clean girl who???

Get the look:

• Makeup by Mario Master Metals Eyeshadow Palette
• Urban Decay 24/7 Moondust Eyeshadow in Space Cowboy
• Stila Glitter & Glow Liquid Eyeshadow in Wanderlust
• Pat McGrath Labs Mothership X Eyeshadow Palette: Moonlit Seduction
• Milk Makeup Odyssey Hydrating Lip Oil Gloss in Globetrot

You can shop my picks here.

BERRY TONES

2. Berry Tones: Berry Tones are taking over! With the shade burgundy trending in fashion, cherry cola red trending in the hair world, and now berry tones are taking over the beauty industry. With such a wide range of tones from berry-pink to the deep black cherry, there’s a shade for everyone. Create the perfect monochromatic makeup look with berry eyes, cheeks and lips.

Get the look:

• Makeup By Mario Soft Pop Plumping Blush Veil in Berry Punch
• MOB Beauty Soft Matte Lipstick in M166
• L’Oreal Paris Voluminous Original Mascara in Deep Burgundy
• Glossier Balm Dot Calm in Black Cherry
• Charlotte Tilbury Eyeliner Pencil in Pillow Talk

You can shop my picks here.

90’S NOSTALGIA

3. 90’s Nostalgia: Our obsession with the 90’s isn’t going anywhere, and the beauty industry in pulling inspo in more ways than one. First, skin is shifting…not to matte, but also we’re not rocking full glazed donut anymore either. It’s living somewhere in the middle with a beautiful natural satin finish. Don’t worry skin is still glowy, just without excessive shine. Second, soft grunge looks are having a comeback. Think lived-in and all the neutral tones of brown, taupe, gray, beige and yes even greige. Don’t forget to add all the eyeliner in your waterline…smudging is encouraged. Lastly, and you may want to sit down for this one, but yes, even skinny brows are back (I am completely ignoring this one and will not be participating).

Get the look:

• Makeup by Mario Master Mattes Eyeshadow Palette: The Neutrals
• ELF Cosmetics No Budge Matte Shadow Stick in Cool Beans
• Kosas Cloud Set Setting Powder in Feathery
• Make Up For Ever Artist Color Pencil in Endless Cacao
• About Face Beauty Matte Fluid Eye Paint in Hidden Garden

You can shop my picks here.